Case study · Rooted Coffee Roasters

A 15-second pour that tripled our weekend walk-ins

Product spotlight

+412%

Reach

+2.1k

New followers

+3.2x

Weekend walk-ins

The work

Before & after

Before

A gorgeous roast nobody saw. Posts were static shots with low engagement, averaging 180 views and 6 likes.

After

A 15-second close-up pour, shot on a counter and cut to a trending audio. Posted 4x a week with varied angles and seasonal flavours.

Shots

Along the way

Shot 1
Shot 2
Shot 3

"Our weekend queue is out the door now. People walk in holding up the video on their phone. The team at Design My Story got what makes our shop special in one meeting."

Hannah Reyes

Owner · Rooted Coffee Roasters

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