Case study · Hazel & Hem Bridal

hazelandhem.shop — a bridal store that converts

Online store

hazelandhem.shop — a bridal store that converts
hazelandhem.shop

$14k

First-month sales

9.4%

Add-to-cart rate

38%

Returning visitors

The work

Before & after

Before

A linktree with four product photos and no way to pay. Brides messaging on Instagram for prices.

After

A clean online shop with filters, a story page for each dress, and Stripe checkout. Launched with a video campaign.

Shots

Along the way

Shot 1
Shot 2

"We did more in our first month online than in our first six months of DMs. The site feels like us."

Sofia Martínez

Founder · Hazel & Hem Bridal

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